Advancing Ethnography In Corporate Environments

Author : Brigitte Jordan
Publisher : Routledge
ISBN 13 : 1315435438
Total Pages : 288 pages
Book Rating : 4.35/5 ( download)

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Download or read book Advancing Ethnography in Corporate Environments written by Brigitte Jordan and published by Routledge. This book was released on 2016-06-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.

Author : Brigitte Jordan
Publisher : Routledge
ISBN 13 : 1315435446
Total Pages : 229 pages
Book Rating : 4.42/5 ( download)

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Download or read book Advancing Ethnography in Corporate Environments written by Brigitte Jordan and published by Routledge. This book was released on 2016-06-16 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.

Author : Maryann McCabe
Publisher : Taylor & Francis
ISBN 13 : 1315534568
Total Pages : 138 pages
Book Rating : 4.65/5 ( download)

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Download or read book Collaborative Ethnography in Business Environments written by Maryann McCabe and published by Taylor & Francis. This book was released on 2016-11-25 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.

Author : Melissa Cefkin
Publisher : Berghahn Books
ISBN 13 : 9781845457778
Total Pages : 268 pages
Book Rating : 4.73/5 ( download)

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Download or read book Ethnography and the Corporate Encounter written by Melissa Cefkin and published by Berghahn Books. This book was released on 2010 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.

Author : Rita M Denny
Publisher : Routledge
ISBN 13 : 1315427834
Total Pages : 837 pages
Book Rating : 4.36/5 ( download)

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Download or read book Handbook of Anthropology in Business written by Rita M Denny and published by Routledge. This book was released on 2016-06-16 with total page 837 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.

Author : Jay Hasbrouck
Publisher : Taylor & Francis
ISBN 13 : 104000864X
Total Pages : 214 pages
Book Rating : 4.45/5 ( download)

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Download or read book Ethnographic Thinking written by Jay Hasbrouck and published by Taylor & Francis. This book was released on 2024-04-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work. The book’s premise — that the thought processes and patterns ethnographers develop through their practice have strategic value beyond consumer insights — remains the same. Using real-world examples, Hasbrouck demonstrates how a more holistic view of an organization can help it benefit from a deeper understanding of its offerings within dynamic cultural contexts. In doing so, he argues that ethnographic thinking helps organizations increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking; allowing them to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking: From Method to Mindset is essential reading for managers and strategists who want to tap into the full potential that an ethnographic perspective offers, as well as those searching more broadly for new ways to innovate. It will also be of value to students and practitioners of applied ethnography, as well as professionals who would like to optimize the value of ethnographic thinking in their organizations.

Author : Maryann McCabe
Publisher : Lexington Books
ISBN 13 : 1498544525
Total Pages : 319 pages
Book Rating : 4.28/5 ( download)

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Download or read book Cultural Change from a Business Anthropology Perspective written by Maryann McCabe and published by Lexington Books. This book was released on 2017-11-09 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers keen insight and useful lessons underscoring the value of practice to theory. Conceived by two anthropologists who lead consulting practices, McCabe and Briody selected contributors to explore how cultural change happens in a variety of consumer and organizational contexts. The 12 case studies illustrate the explanatory potential and the problem-solving strengths of assemblage theory, and the role of human agency in provoking cultural change. The case studies are compelling due to connections between the case narratives and graphics, and researcher engagement in the pragmatics of implementation—both of which shape and encourage learning. This volume will be markedly useful to practitioners engaged in research and implementation. It will also appeal to students and faculty in a variety of fields including anthropology, business management, marketing, sociology, cultural studies, and industrial design.

Author : Fiona Dykes
Publisher : Routledge
ISBN 13 : 1317647920
Total Pages : 234 pages
Book Rating : 4.28/5 ( download)

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Download or read book Ethnographic Research in Maternal and Child Health written by Fiona Dykes and published by Routledge. This book was released on 2015-09-25 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and innovative resource for conducting ethnographic research in health care settings, Ethnographic Research in Maternal and Child Health provides a combination of ethnographic theory and an international selection of empirical case studies. The book begins with an overview of the origins and development of ethnography as a methodology, discussing underpinning theoretical perspectives, key methods and challenges related to conducting this type of research. The following substantive chapters present and reflect on ethnographic studies conducted in the fields of maternal and child health, neonatal nursing, midwifery and reproductive health. Designed for academics, postgraduate students and health practitioners within maternal and child health, family health, medical sociology, medical anthropology, medicine, midwifery, neonatal care, paediatrics, social anthropology and public health, the book will also illuminate issues that can help health practitioners to improve service delivery.

Author : Rhodes, Joan A.
Publisher : IGI Global
ISBN 13 : 1466696737
Total Pages : 367 pages
Book Rating : 4.30/5 ( download)

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Download or read book Advancing Teacher Education and Curriculum Development through Study Abroad Programs written by Rhodes, Joan A. and published by IGI Global. This book was released on 2015-11-12 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The number of English language students in American schools has dramatically increased in recent years, creating a greater awareness of cross-cultural issues and considerations in education. Globalization as well as an increase in international exchange student programs has proven that pre-service teachers can benefit from traveling abroad and working with students from different cultural and linguistic backgrounds. Advancing Teacher Education and Curriculum Development through Study Abroad Programs is an authoritative reference source for the latest scholarly research on the value of travel abroad programs for pre-service educators, addressing the benefits and opportunities available when teachers gain cultural awareness and a better global understanding. Highlighting theoretical foundations, curriculum innovations, and specific challenges to overcome in the implementation of such programs, this book is an essential reference source for school administrators, university professors, curriculum developers, and researchers in higher education.

Author : Sam Ladner
Publisher : Routledge
ISBN 13 : 1315422239
Total Pages : 167 pages
Book Rating : 4.37/5 ( download)

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Download or read book Practical Ethnography written by Sam Ladner and published by Routledge. This book was released on 2016-08-25 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.