Advanced Methods For Modeling Markets

Author : Peter S. H. Leeflang
Publisher : Springer
ISBN 13 : 3319534696
Total Pages : 733 pages
Book Rating : 4.95/5 ( download)

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Download or read book Advanced Methods for Modeling Markets written by Peter S. H. Leeflang and published by Springer. This book was released on 2017-08-29 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data. The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today’s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including: · an introduction to the method/methodology · a numerical example/application in marketing · references to other marketing applications · suggestions about software. Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics.

Author : Peter S.H. Leeflang
Publisher : Springer
ISBN 13 : 1493920863
Total Pages : 417 pages
Book Rating : 4.60/5 ( download)

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Download or read book Modeling Markets written by Peter S.H. Leeflang and published by Springer. This book was released on 2014-11-12 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

Author : Pierre Henry-Labordere
Publisher : CRC Press
ISBN 13 : 1420087002
Total Pages : 403 pages
Book Rating : 4.00/5 ( download)

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Download or read book Analysis, Geometry, and Modeling in Finance written by Pierre Henry-Labordere and published by CRC Press. This book was released on 2008-09-22 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis, Geometry, and Modeling in Finance: Advanced Methods in Option Pricing is the first book that applies advanced analytical and geometrical methods used in physics and mathematics to the financial field. It even obtains new results when only approximate and partial solutions were previously available.Through the problem of option pricing, th

Author : Kevin J. Grimm
Publisher : Guilford Publications
ISBN 13 : 1462526063
Total Pages : 558 pages
Book Rating : 4.62/5 ( download)

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Download or read book Growth Modeling written by Kevin J. Grimm and published by Guilford Publications. This book was released on 2016-10-17 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growth models are among the core methods for analyzing how and when people change. Discussing both structural equation and multilevel modeling approaches, this book leads readers step by step through applying each model to longitudinal data to answer particular research questions. It demonstrates cutting-edge ways to describe linear and nonlinear change patterns, examine within-person and between-person differences in change, study change in latent variables, identify leading and lagging indicators of change, evaluate co-occurring patterns of change across multiple variables, and more. User-friendly features include real data examples, code (for Mplus or NLMIXED in SAS, and OpenMx or nlme in R), discussion of the output, and interpretation of each model's results. User-Friendly Features *Real, worked-through longitudinal data examples serving as illustrations in each chapter. *Script boxes that provide code for fitting the models to example data and facilitate application to the reader's own data. *"Important Considerations" sections offering caveats, warnings, and recommendations for the use of specific models. *Companion website supplying datasets and syntax for the book's examples, along with additional code in SAS/R for linear mixed-effects modeling.

Author : Tze Leung Lai
Publisher : Springer Science & Business Media
ISBN 13 : 0387778276
Total Pages : 363 pages
Book Rating : 4.73/5 ( download)

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Download or read book Statistical Models and Methods for Financial Markets written by Tze Leung Lai and published by Springer Science & Business Media. This book was released on 2008-09-08 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of writing this bookarosein 2000when the ?rst author wasassigned to teach the required course STATS 240 (Statistical Methods in Finance) in the new M. S. program in ?nancial mathematics at Stanford, which is an interdisciplinary program that aims to provide a master’s-level education in applied mathematics, statistics, computing, ?nance, and economics. Students in the programhad di?erent backgroundsin statistics. Some had only taken a basic course in statistical inference, while others had taken a broad spectrum of M. S. - and Ph. D. -level statistics courses. On the other hand, all of them had already taken required core courses in investment theory and derivative pricing, and STATS 240 was supposed to link the theory and pricing formulas to real-world data and pricing or investment strategies. Besides students in theprogram,thecoursealso attractedmanystudentsfromother departments in the university, further increasing the heterogeneity of students, as many of them had a strong background in mathematical and statistical modeling from the mathematical, physical, and engineering sciences but no previous experience in ?nance. To address the diversity in background but common strong interest in the subject and in a potential career as a “quant” in the ?nancialindustry,thecoursematerialwascarefullychosennotonlytopresent basic statistical methods of importance to quantitative ?nance but also to summarize domain knowledge in ?nance and show how it can be combined with statistical modeling in ?nancial analysis and decision making. The course material evolved over the years, especially after the second author helped as the head TA during the years 2004 and 2005.

Author : Tshilidzi Marwala
Publisher : Springer Science & Business Media
ISBN 13 : 1447150104
Total Pages : 271 pages
Book Rating : 4.07/5 ( download)

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Download or read book Economic Modeling Using Artificial Intelligence Methods written by Tshilidzi Marwala and published by Springer Science & Business Media. This book was released on 2013-04-02 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic Modeling Using Artificial Intelligence Methods examines the application of artificial intelligence methods to model economic data. Traditionally, economic modeling has been modeled in the linear domain where the principles of superposition are valid. The application of artificial intelligence for economic modeling allows for a flexible multi-order non-linear modeling. In addition, game theory has largely been applied in economic modeling. However, the inherent limitation of game theory when dealing with many player games encourages the use of multi-agent systems for modeling economic phenomena. The artificial intelligence techniques used to model economic data include: multi-layer perceptron neural networks radial basis functions support vector machines rough sets genetic algorithm particle swarm optimization simulated annealing multi-agent system incremental learning fuzzy networks Signal processing techniques are explored to analyze economic data, and these techniques are the time domain methods, time-frequency domain methods and fractals dimension approaches. Interesting economic problems such as causality versus correlation, simulating the stock market, modeling and controling inflation, option pricing, modeling economic growth as well as portfolio optimization are examined. The relationship between economic dependency and interstate conflict is explored, and knowledge on how economics is useful to foster peace – and vice versa – is investigated. Economic Modeling Using Artificial Intelligence Methods deals with the issue of causality in the non-linear domain and applies the automatic relevance determination, the evidence framework, Bayesian approach and Granger causality to understand causality and correlation. Economic Modeling Using Artificial Intelligence Methods makes an important contribution to the area of econometrics, and is a valuable source of reference for graduate students, researchers and financial practitioners.

Author : Marek Musiela
Publisher : Springer Science & Business Media
ISBN 13 : 3662221322
Total Pages : 521 pages
Book Rating : 4.27/5 ( download)

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Download or read book Martingale Methods in Financial Modelling written by Marek Musiela and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and self-contained treatment of the theory and practice of option pricing. The role of martingale methods in financial modeling is exposed. The emphasis is on using arbitrage-free models already accepted by the market as well as on building the new ones. Standard calls and puts together with numerous examples of exotic options such as barriers and quantos, for example on stocks, indices, currencies and interest rates are analysed. The importance of choosing a convenient numeraire in price calculations is explained. Mathematical and financial language is used so as to bring mathematicians closer to practical problems of finance and presenting to the industry useful maths tools.

Author : Bajaj, Akhilesh
Publisher : IGI Global
ISBN 13 : 160566345X
Total Pages : 304 pages
Book Rating : 4.56/5 ( download)

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Download or read book Systems Analysis and Design for Advanced Modeling Methods: Best Practices written by Bajaj, Akhilesh and published by IGI Global. This book was released on 2009-04-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers research in the area of systems analysis and design practices and methodologies.

Author : M. Bjørn Rimscha
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110587203
Total Pages : 462 pages
Book Rating : 4.03/5 ( download)

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Download or read book Management and Economics of Communication written by M. Bjørn Rimscha and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-06-08 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.

Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1000465462
Total Pages : 337 pages
Book Rating : 4.64/5 ( download)

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Download or read book Creating Value with Data Analytics in Marketing written by Peter C. Verhoef and published by Routledge. This book was released on 2021-11-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners