Adobe Analytics Quick Reference Guide

Author : Shane Closser
Publisher : Adobe Press
ISBN 13 : 0133416054
Total Pages : 193 pages
Book Rating : 4.53/5 ( download)

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Download or read book Adobe Analytics Quick-Reference Guide written by Shane Closser and published by Adobe Press. This book was released on 2013-07-22 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers’online behavior, helps businesses anticipate what their customers will want, personalizes their onlinev experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe’s powerful web analytics tool. You’ll learn the quickest way to: Create metrics Run and set options for reports Measure the effectiveness of marketing campaigns Engage and retain customers Track customers through the conversion funnel Share reports and set up dashboards

Author : Shane Closser
Publisher :
ISBN 13 : 9780133416091
Total Pages : pages
Book Rating : 4.97/5 ( download)

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Download or read book Adobe Analytics Quick-reference Guide written by Shane Closser and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Shane Closser
Publisher : Pearson Education
ISBN 13 : 032196781X
Total Pages : 240 pages
Book Rating : 4.17/5 ( download)

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Download or read book Adobe Experience Manager Quick-Reference Guide written by Shane Closser and published by Pearson Education. This book was released on 2013-11-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This quick look-up guide by Adobe Experience Manager expert Shane Closser uses clear, concise explanations and an easy-to-use format that allows marketing students to jump in and start organizing and managing the delivery of their creative assets and other content. They'll learn the quickest way to: * Organize, find, and share assets * Take control of metadata and tagging * Manage multilingual content * Take advantage of flexible workflows * Tap into social communities To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels--web, mobile, email, video, and social media--to build their brand, drive revenue, and extend their reach.

Author : MicroStrategy Product Manuals
Publisher : MicroStrategy, Inc.
ISBN 13 : 1938244419
Total Pages : 53 pages
Book Rating : 4.14/5 ( download)

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Download or read book Quick Start Reference Guide for MicroStrategy Analytics Enterprise written by MicroStrategy Product Manuals and published by MicroStrategy, Inc.. This book was released on 2013-10-31 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: The MicroStrategy Quick Start Guide provides an overview of the installation and evaluation process, and additional resources.

Author : David Karlins
Publisher : John Wiley & Sons
ISBN 13 : 1119446007
Total Pages : 400 pages
Book Rating : 4.02/5 ( download)

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Download or read book Adobe Analytics For Dummies written by David Karlins and published by John Wiley & Sons. This book was released on 2019-02-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

Author : Shane Closser
Publisher : Pearson Education
ISBN 13 : 0321926943
Total Pages : 193 pages
Book Rating : 4.44/5 ( download)

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Download or read book Adobe Analytics written by Shane Closser and published by Pearson Education. This book was released on 2014 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies face the challenge of measuring and analysing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customers to drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers' online behaviour, helps businesses anticipate what their customers will want, personalizes their online experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe's powerful web analytics tool. You'll learn the quickest way to: Create metrics Run and set options for reports Measure the effectiveness of marketing campaigns Engage and retain customers Track customers through the conversion funnel Share reports and set up dashboards

Author : MicroStrategy Product Manuals
Publisher : MicroStrategy, Inc.
ISBN 13 : 1938244400
Total Pages : 353 pages
Book Rating : 4.07/5 ( download)

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Download or read book MicroStrategy Suite Quick Start Guide for MicroStrategy Analytics Enterprise written by MicroStrategy Product Manuals and published by MicroStrategy, Inc.. This book was released on 2013-10-31 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluate MicroStrategy as a departmental solution. This book provides detailed information to download, install, configure, and use the MicroStrategy Suite.

Author : Pedro Sostre
Publisher : John Wiley & Sons
ISBN 13 : 047016977X
Total Pages : 386 pages
Book Rating : 4.73/5 ( download)

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Download or read book Web Analytics For Dummies written by Pedro Sostre and published by John Wiley & Sons. This book was released on 2007-04-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

Author : Adam Greco
Publisher : Pearson Education
ISBN 13 : 0133089312
Total Pages : 678 pages
Book Rating : 4.18/5 ( download)

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Download or read book The Adobe SiteCatalyst Handbook written by Adam Greco and published by Pearson Education. This book was released on 2012-10-14 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment. You’ll learn how to: * Create web analytics reports and data exports * Design sophisticated web analytics dashboards * Effectively track online marketing campaigns * Analyze website shopping cart performance * Connect online and post-website data * Master website segmentation techniques * Use basic and advanced pathing analysis * Understand the inner workings of Adobe SiteCatalyst

Author : Vidya Subramanian
Publisher : Pearson Education
ISBN 13 : 0321926935
Total Pages : 337 pages
Book Rating : 4.37/5 ( download)

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Download or read book Adobe Analytics with SiteCatalyst written by Vidya Subramanian and published by Pearson Education. This book was released on 2013 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adobe Analytics with SiteCatalyst Classroom in a Book is a training guide to the Adobe Analytics Solution, a collection of Adobe products whose flagship component is Adobe SiteCatalyst (formerly Omniture). Adobe Analytics Solution with SiteCatalyst Classroom in a Book teaches students how to interpret the data provided by SiteCatalyst in a dazzling array of reports, and also helps them to understand how to choose metrics and reports that lead to insights that will trigger action that produces concrete results. The first part of the book gives a solid foundation in the fundamentals of Web analytics, stressing the importance of understanding of a firm's business goals and how to use key performance indicators to track progress toward them. The bulk of the book introduces the students to using metrics to analyze customer awareness, acquisition, engagement, and conversion.