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Author :
Publisher :
ISBN 13 :
Total Pages : 574 pages
Book Rating : 4.94/5 ( download)
Download or read book Admap written by and published by . This book was released on 2010 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tony Yeshin
Publisher : Routledge
ISBN 13 : 1136395067
Total Pages : 372 pages
Book Rating : 4.62/5 ( download)
Download or read book Integrated Marketing Communications written by Tony Yeshin and published by Routledge. This book was released on 2012-05-23 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.
Author : Koichi Kishimoto
Publisher : Routledge
ISBN 13 : 1136928936
Total Pages : 121 pages
Book Rating : 4.32/5 ( download)
Download or read book Networking in Japanese Factory Automation written by Koichi Kishimoto and published by Routledge. This book was released on 2010-11-01 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Japan information technology has been a vital part of manufacturing for decades. A central factory computer provides a production plan and shop minicomputers and microcomputers in the factory run machines that manufacture products. It has become necessary to connect computers installed at different locations to enable information exchange between different sections. This requires an intracompany network with large memory capacity and high-speed communication capability to process documents, drawings, and image data, as well as conventional code data: a local area network (LAN). This volume discusses the ring-type LAN; the TOSLINE-8000 high-speed optical data highway for high-speed real-time control systems; the TOSLINE-2000E, a compact, low-cost independent local area network; the status of MAP, a communications protocol for manufacturing automation established by General Motors and MAP activities in Japan
Author : Hamish Pringle
Publisher : Kogan Page Publishers
ISBN 13 : 0749455721
Total Pages : 336 pages
Book Rating : 4.29/5 ( download)
Download or read book Brand Immortality written by Hamish Pringle and published by Kogan Page Publishers. This book was released on 2008-11-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers - and thus help them achieve brand immortality.
Author : L. Motus
Publisher : Elsevier
ISBN 13 : 1483298523
Total Pages : 149 pages
Book Rating : 4.28/5 ( download)
Download or read book Distributed Computer Control Systems 1989 written by L. Motus and published by Elsevier. This book was released on 2014-07-04 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of the workshop was on recent advances in the theory, applications and techniques for distributed computer control systems. Topics included: tools and methods for inner layers of DCCS; application papers presenting operational DCCS; the infiltration of true real-time or "time critical" concepts and the emergence of artificial intelligence methods in DCCS applications, leading to novel computer architectures being integrated in computer networks. The book will be of interest not only to those involved in DCCS but also software engineers and distributed computing scientists.
Author : Larry Kelley
Publisher : Routledge
ISBN 13 : 1317507436
Total Pages : 263 pages
Book Rating : 4.37/5 ( download)
Download or read book Advertising Account Planning written by Larry Kelley and published by Routledge. This book was released on 2015-02-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Author : Robert East
Publisher : Springer Science & Business Media
ISBN 13 : 0387233776
Total Pages : 125 pages
Book Rating : 4.72/5 ( download)
Download or read book The Effect of Advertising and Display written by Robert East and published by Springer Science & Business Media. This book was released on 2013-03-20 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure? New evidence on this issue is assessed. The focus then moves to a model of ad response that covers the evidence on repeated ad exposure and explains how advertising may work over both short-term and long-term periods. The processes that could produce the long-term effect are discussed and new evidence is presented on the function of word of mouth. There is a chapter on the psychological processes that are used to explain ad effect and brief sections on the point of purchase and online advertising.
Author : Judie Lannon
Publisher : John Wiley & Sons
ISBN 13 : 111999490X
Total Pages : 385 pages
Book Rating : 4.09/5 ( download)
Download or read book A Master Class in Brand Planning written by Judie Lannon and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.
Author : Judith Wardle
Publisher : SAGE
ISBN 13 : 184787696X
Total Pages : 153 pages
Book Rating : 4.66/5 ( download)
Download or read book Developing Advertising with Qualitative Market Research written by Judith Wardle and published by SAGE. This book was released on 2002-07-18 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Author : John Philip Jones
Publisher : SAGE
ISBN 13 : 0761912371
Total Pages : 366 pages
Book Rating : 4.78/5 ( download)
Download or read book Advertising Organizations and Publications written by John Philip Jones and published by SAGE. This book was released on 2000-02-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.
