Author : John I. Todor
Publisher :
ISBN 13 : 9781934198315
Total Pages : 227 pages
Book Rating : 4.15/5 ( download)
Book Synopsis Addicted Customers by : John I. Todor
Download or read book Addicted Customers written by John I. Todor and published by . This book was released on 2006 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written and discussed about building stronger customer relationships, especially in relation to trust and loyalty. But a huge component has been missing, until now. ADDICTED CUSTOMERS provides information seen nowhere else. Based on solid research in psychology, combined with real world methodologies, you will learn: - The two distinct buying personalities that customers employ - How to help avoid the triggers that "turn on" the less desirable personality - Strategies to engage the personality that leads to loyalty and commitment - The psychological prinicples that underlie compelling customer experiences - Real world examples of successful companies that apply these principles