Achieving Sustainable Development Goals With Sustainable Marketing

Author : Gigauri, Iza
Publisher : IGI Global
ISBN 13 : 1668486830
Total Pages : 478 pages
Book Rating : 4.32/5 ( download)

DOWNLOAD NOW!

Download or read book Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing written by Gigauri, Iza and published by IGI Global. This book was released on 2023-06-26 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today’s context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Author :
Publisher :
ISBN 13 : 9781668486825
Total Pages : 0 pages
Book Rating : 4.22/5 ( download)

DOWNLOAD NOW!

Download or read book ACHIEVING SUSTAINABLE DEVELOPMENT GOALS WITH SUSTAINABLE MARKETING. written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668438860
Total Pages : 1235 pages
Book Rating : 4.62/5 ( download)

DOWNLOAD NOW!

Download or read book Research Anthology on Measuring and Achieving Sustainable Development Goals written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-12-30 with total page 1235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sustainable Development Goals are an ongoing focus around the world as the needs of people and society continue to evolve at a rapid pace. The need for a more sustainable future has never been more pressing as issues such as climate change, natural disasters, and overpopulation present unique difficulties for the decision makers of the world. In order for them to make the best decisions regarding current priorities and strategies, up-to-date and detailed research regarding where we currently are as a society, where we want to be, and the many challenges that stand in the way is crucial. The Research Anthology on Measuring and Achieving Sustainable Development Goals is a comprehensive assessment of the current innovative research and discussions on the challenges to achieving the UN’s Sustainable Development Goals and the measures that have already been put in place to achieve them. Covering topics such as green consumer behavior and peace promotion, this book is vital for academicians, scientists, researchers, students, postdoctoral students, specialists, practitioners, businesses, governmental institutions, decision makers, environmentalists, and policymakers.

Author : M. Mercedes Galan-Ladero
Publisher : Springer Nature
ISBN 13 : 303127377X
Total Pages : 377 pages
Book Rating : 4.73/5 ( download)

DOWNLOAD NOW!

Download or read book Social Marketing and Sustainable Development Goals (SDGs) written by M. Mercedes Galan-Ladero and published by Springer Nature. This book was released on 2023-05-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.

Author : Paul Randle
Publisher : Kogan Page Publishers
ISBN 13 : 1398613142
Total Pages : 329 pages
Book Rating : 4.40/5 ( download)

DOWNLOAD NOW!

Download or read book Sustainable Marketing written by Paul Randle and published by Kogan Page Publishers. This book was released on 2023-12-03 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.

Author : Samuel O. Idowu
Publisher : Springer
ISBN 13 : 3030211541
Total Pages : 404 pages
Book Rating : 4.47/5 ( download)

DOWNLOAD NOW!

Download or read book The Future of the UN Sustainable Development Goals written by Samuel O. Idowu and published by Springer. This book was released on 2019-06-15 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a business-oriented analysis of the United Nations (UN) Sustainable Development Goals (SDG). In order to assess their impact on businesses and corporations, the book addresses all 17 goals and a broad range of industries. Gathering contributions from Africa, Europe and Asia, it presents both critical reviews and case studies. In turn, the book seeks to predict likely developments during the next decade. To do so, it examines evidence from today’s business world and how companies and corporations have been adopting the SDGs since their release. In this regard, it discusses the changes that will be required and how the agenda will affect the continent’s development path. An underlying theme throughout the book is the role of monetary value and investment for sustainable development: whether through financing, enhanced turnaround resulting from a more educated population, or more socially innovative entrepreneurs.

Author :
Publisher :
ISBN 13 : 9783030224387
Total Pages : pages
Book Rating : 4.84/5 ( download)

DOWNLOAD NOW!

Download or read book The Palgrave Handbook of Corporate Social Responsibility written by and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Julia Walker
Publisher : John Wiley & Sons
ISBN 13 : 1119541840
Total Pages : 328 pages
Book Rating : 4.44/5 ( download)

DOWNLOAD NOW!

Download or read book Sustainable Development Goals written by Julia Walker and published by John Wiley & Sons. This book was released on 2019-08-27 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving the Sustainable Development Goals through Finance, Technology and Law Reform Achieving the SDGs requires a fundamental rethink from businesses and governments across the globe. To make the ambitious goals a reality, trillions of dollars need to be harnessed to mobilise finance and accelerate progress towards the SDGs. Bringing together leaders from the World Bank, the financial and business sectors, the startup community and academia, this important, topically relevant volume explains what the SDGs are, how they came about and how they can be accelerated. Real-world case studies and authoritative insights address how to direct investment of existing financial resources and re-align the global financial system to reflect the SDGs. In depth chapters discuss how financial institutions, such as UBS Wealth Management, Manulife Asset Management and Moody’s Rating Agency are supporting the SDGs. The opportunities arising from Blockchain, Big Data, Digital Identity and cutting-edge FinTech and RegTech applications are explored, whilst the relevance of sustainable and transparent global supply chains is underscored. Significant attention is paid to law reform which can accelerate progress of the SDGs through SME Financing, Crowdfunding, Peer-to-Peer Lending and tax restructuring. To achieve the ‘World We Want’, much needs to be done. The recommendations contained within this book are critical for supporting a fundamental shift in thinking from business and governments around the world, and for building a more just and prosperous future for all.

Author : Rishi Raj Sharma
Publisher : Emerald Group Publishing
ISBN 13 : 1800712448
Total Pages : 280 pages
Book Rating : 4.47/5 ( download)

DOWNLOAD NOW!

Download or read book Sustainability Marketing written by Rishi Raj Sharma and published by Emerald Group Publishing. This book was released on 2021-05-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Author : Ridhima Sharma
Publisher : Emerald Group Publishing
ISBN 13 : 1837971005
Total Pages : 173 pages
Book Rating : 4.08/5 ( download)

DOWNLOAD NOW!

Download or read book Sustainable Development Goals written by Ridhima Sharma and published by Emerald Group Publishing. This book was released on 2024-05-20 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: We need sustainable solutions that can protect our water, energy and food resources while also aiming for zero waste. Sustainable Development Goals introduces the subject of sustainable development, delving into detail of the framework to address gaps and shortages in different disciplines and sectors.