Absolute Essentials Of Digital Marketing

Author : Alan Charlesworth
Publisher : Routledge
ISBN 13 : 1000209121
Total Pages : 100 pages
Book Rating : 4.29/5 ( download)

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Download or read book Absolute Essentials of Digital Marketing written by Alan Charlesworth and published by Routledge. This book was released on 2020-09-24 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.

Author : Vibrant Publishers
Publisher : Vibrant Publishers
ISBN 13 : 1949395421
Total Pages : 173 pages
Book Rating : 4.26/5 ( download)

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Download or read book Digital Marketing Essentials You Always Wanted to Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2020-07-23 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.

Author : Kathryn Waite
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911396021
Total Pages : 245 pages
Book Rating : 4.24/5 ( download)

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Download or read book Essentials of Digital Marketing written by Kathryn Waite and published by Goodfellow Publishers Ltd. This book was released on 2018-02-26 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

Author : Robertson Adler
Publisher : A G Printing & Publishing
ISBN 13 :
Total Pages : 109 pages
Book Rating : 4./5 ( download)

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Download or read book Digital marketing written by Robertson Adler and published by A G Printing & Publishing. This book was released on 2021-11-30 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has been the most effective tool in gathering potential audiences and maintaining cordial ties with the present audience. Marketers have been using different tactics and strategies for a long time to lure customers. With the age of digital transformation, even marketing strategies have turned into internet marketing strategies and a whole lot of them have come up which have caused the mass change. These strategies are considered judicious in portraying the brand’s image to the customers and potential customers. Continue to read forward to understand what is internet marketing and what are the different strategies that help in carrying out marketing of a product or service.

Author : Adam Torbert
Publisher : Independently Published
ISBN 13 : 9781796903164
Total Pages : 72 pages
Book Rating : 4.67/5 ( download)

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Download or read book Digital Marketing Essentials: Learn about Digital Marketing and How to Use It to Leverage Technology to Get More Traffic, Boost Your Website Ranking written by Adam Torbert and published by Independently Published. This book was released on 2019-02-14 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★★ Buy the Paperback version of this book and get the eBook version included for FREE ★★ Are you interested in learning about one of the most attractive careers that are currently available to anyone? If your answer is yes, and it should be, then keep on reading. Digital marketing is the career I am referring to and it is the topic of this book. Digital marketing is using the internet as a platform for doing marketing and leveraging existing technologies and services such as social media, search engines, email and so on in order to get more traffic to a certain website and to increase business. Digital marketing allows you to scale and to actually work smart by leveraging technology, since when you set up a certain system or campaign, then it will do the work for you and all you have to do afterward is to do some monitoring here and there to see if it is necessary to make adjustments in order for the results to keep coming in. It would be a very smart investment to start becoming a digital marketing expert right now since more and more companies are realizing that they have no choice but to start advertising and doing their marketing online if they want to be relevant, so for that reason, you want to position yourself in order to be able to have negotiating power and leverage due to your knowledge and your preparation and an ability to catch trends early enough. The number of people who have access to the internet is rising and for a good reason, it is making lives easier and opening up opportunities and for that reason, it is getting more and more attention. If you want to market successfully, you have to be where the attention is. In this book, you can expect to learn about the essential parts of digital marketing, some of which are: -Search Engine Optimization-Social media advertising-Analytics and tracking and measuring data in order to be able to make better decisions-And more... If you want to do digital marketing, then there is no excuse not to be a part of it since you can do it as long as you have a computer and a working internet connection. If you have an internet connection and a computer, that is all you need to do digital marketing as a career since all that you have to is to connect to the internet. Best of all, if you have a laptop, then you can work from anywhere in the world as long as you can find an internet connection that is fast enough. If you want to be a part of a career that actually allows you to have freedom and that gives you the best chance of actually having work/life balance, then scrolling over to the BUY button and clicking it is the right thing to do!

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529786428
Total Pages : 582 pages
Book Rating : 4.22/5 ( download)

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Download or read book Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2021-12-15 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

Author : Mikkell Khan
Publisher : Mind of Khan Studios
ISBN 13 :
Total Pages : 65 pages
Book Rating : 4./5 ( download)

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Download or read book Want to Learn Digital Marketing? Read this Book! written by Mikkell Khan and published by Mind of Khan Studios. This book was released on 2021-03-01 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to increase your sales through the power of digital marketing? Would you like to learn strategies that can get you those goals quickly and efficiently? Even if you aren't the most versed in marketing? Then this book may be just what you are looking for... With billions of people around the world actively using digital technologies on a daily basis, every marketer and business owner knows that digital marketing is something that they should be doing. The problem, however, is that digital marketing is a broad topic, and therefore, most of them do not know how to go about it. Where do you start? Which digital marketing strategies should you use? How are you even sure that they will work? This is where this book comes in. This book covers five of the most effective digital marketing strategies and techniques that you can use to quickly expand the reach of your business, attract customers, grow your business, and go head to head even with your biggest competitors, even if you have a limited marketing budget. By providing you with an easy to read step by step guide to utilizing these techniques to market your business, this book takes out all the guesswork and guarantees you that everything you are doing is going to work. Here are some of the pearls you will learn in this book How to use digital marketing for your business' success How to establish yourself as a brand through blogging quickly How to take advantage of SEO for free traffic How to tap into the power of social media to grow your business How to drive high ROI with email marketing How to partner with influencers for success And so much more quick, actionable strategies. Now are you ready to learn how to grow your business quickly and efficiently, regardless of the nature and size of your business, your marketing objectives, or your marketing budget? Grab yourself a copy of Want To Learn Digital Marketing? Read this Book! and get ready to gain the knowledge you need to boost the trajectory of your business! Keywords: digital marketing book, digital marketing essentials, digital marketing strategy, digital marketing for beginners, digital marketing for small business, digital marketing handbook, digital marketing 2021, digital marketing career, business books

Author : Richard Gay
Publisher : Oxford University Press
ISBN 13 : 0199265852
Total Pages : 558 pages
Book Rating : 4.55/5 ( download)

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Download or read book Online Marketing written by Richard Gay and published by Oxford University Press. This book was released on 2007-03-15 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.

Author : Sarah Turnbull
Publisher : Taylor & Francis
ISBN 13 : 1000609618
Total Pages : 84 pages
Book Rating : 4.15/5 ( download)

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Download or read book Absolute Essentials of Advertising written by Sarah Turnbull and published by Taylor & Francis. This book was released on 2022-04-19 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.

Author : Jeff Larson
Publisher :
ISBN 13 : 9780998713816
Total Pages : 0 pages
Book Rating : 4.13/5 ( download)

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Download or read book Digital Marketing Essentials written by Jeff Larson and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: