A Short Course In International Marketing Electronic Resource

Author : Jeffrey E. Curry
Publisher : World Trade Press
ISBN 13 : 1607800071
Total Pages : 192 pages
Book Rating : 4.71/5 ( download)

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Download or read book A short course in international marketing [electronic resource] written by Jeffrey E. Curry and published by World Trade Press. This book was released on 2009 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

Author : Michael White
Publisher : World Trade Press
ISBN 13 : 160780008X
Total Pages : 187 pages
Book Rating : 4.88/5 ( download)

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Download or read book A short course in international marketing blunders [electronic resource] written by Michael White and published by World Trade Press. This book was released on 2009 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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ISBN 13 :
Total Pages : pages
Book Rating : 4.81/5 ( download)

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Download or read book Short Course in International Marketing Blunders (Dec. 99). written by and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

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ISBN 13 : 9788126912513
Total Pages : pages
Book Rating : 4.10/5 ( download)

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Download or read book International Marketing Blunders written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jeffrey Edmund Curry
Publisher :
ISBN 13 : 9788126912506
Total Pages : 191 pages
Book Rating : 4.02/5 ( download)

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Download or read book Short Course In International Marketing written by Jeffrey Edmund Curry and published by . This book was released on 2009-09-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert Brown (JD.)
Publisher : World Trade Press
ISBN 13 : 9781885073624
Total Pages : 196 pages
Book Rating : 4.23/5 ( download)

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Download or read book A Short Course in International Business Plans written by Robert Brown (JD.) and published by World Trade Press. This book was released on 2003 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Highly-degreed business consultants discuss the rationale for, and particulars of, developing a business plan specifically for the international market. Includes sample business plans for diverse type ventures, sample forms, and a glossary. Lacks an index. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).

Author : Pervez Ghauri
Publisher : McGraw Hill
ISBN 13 : 1526848600
Total Pages : 659 pages
Book Rating : 4.04/5 ( download)

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Download or read book EBOOK: International Marketing, 5e written by Pervez Ghauri and published by McGraw Hill. This book was released on 2021-08-16 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

Author : Pervez N. Ghauri
Publisher :
ISBN 13 : 9781526848598
Total Pages : 0 pages
Book Rating : 4.97/5 ( download)

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Download or read book International Marketing written by Pervez N. Ghauri and published by . This book was released on 2021-08-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4è de couv. indique : "In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: A new chapter dedicated to Digital and Social Media Marketing ; Fully updated pedagogy, including 'Going International' vignettes and End of Chapter questions ; Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi ; Now includes Interactive activities, Testbank questions and Quizzes available on Connect®. International Marketing is available with McGraw Hill's Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora's book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School."

Author :
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.80/5 ( download)

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Download or read book Resources in Education written by and published by . This book was released on 1991-08 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Kingsley Inkoom
Publisher : Graphic Communications Group
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Download or read book Daily Graphic written by Kingsley Inkoom and published by Graphic Communications Group. This book was released on 2014-09-02 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: