A Lean Marketing Revolution

Author : John Errigo, PhD
Publisher : Green Oak Press, LLC
ISBN 13 : 1940927048
Total Pages : 44 pages
Book Rating : 4.46/5 ( download)

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Download or read book A Lean Marketing Revolution written by John Errigo, PhD and published by Green Oak Press, LLC. This book was released on 2011-07-19 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages. Say "goodbye" to those days! Now available is a short, easy to read, condensed version of the key principles of marketing, written as, "A Lean Marketing Revolution." A Lean Marketing Revolution, condense hundreds of pages of current text on marketing into a more easily understood format. The result is a dynamic and exciting 46 page book which gets to the point rather quickly to drive immediate results, which is quite revolutionary. A Lean Marketing Revolution was released on July 19, 2011. The book topped the bestsellers lists in Amazon's Kindle division for eBooks in the first two weeks of release, quickly reaching the following ratings: number one (#1) as a bestseller in multilevel Marketing; number twenty-four (#24) as a bestseller in Advertising, number thirty-six (#36) in Marketing; number seven (#7) as a bestseller in Business Development; and, finally, number one (#1) as the hot new bestseller in Advertising, Marketing, and Business.

Author :
Publisher : Holistic Org Dev and Traini
ISBN 13 : 0123456789
Total Pages : pages
Book Rating : 4.86/5 ( download)

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Download or read book A Lean Marketing Revolution written by and published by Holistic Org Dev and Traini. This book was released on 2011-07-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Market Share. Results. Effective Strategy. Cash. The 21st Century Business. Obtainable. Timeless. Social Media Marketing. Thinking Outside the Box. Business Development. Generating Customer Interest. Transparency. Sustainable Marketing. Global. Customers. Ethics. Networking. Leading. Simple. Smart. Revolutionary. These are but just a few of the trends and issues facing business owners, organizations, and marketing professionals in the 21st century. This booklet offers practical advice in a simple revolutionary way to get to the point rather quickly; designed to help business owners and individuals better develop their "big idea" into action to drive immediate results.

Author : William Davidow
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523087625
Total Pages : 264 pages
Book Rating : 4.24/5 ( download)

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Download or read book The Autonomous Revolution written by William Davidow and published by Berrett-Koehler Publishers. This book was released on 2020-02-18 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are at the dawn of the Autonomous Revolution, a technological revolution as decisive as the Agricultural and Industrial Revolutions. Autonomous machines are capable of learning and adapting faster than humans and entirely on their own. And for the first time in human history we no longer require physical locations to work, play, shop, socialize, or be entertained. William Davidow and Michael Malone, authors of the seminal book The Virtual Corporation, explore the enormous implications of these developments. They show why increases in productivity no longer translate into increases in the GDP, how invisible algorithms control what you see and hear, and much more. Many of the book's recommendations—such as monetizing internet usage and making companies pay for personal information—are likely to be controversial, but this debate needs to begin now, before the Autonomous Revolution overcomes us.

Author : Jared R. Fabac
Publisher :
ISBN 13 : 1475998473
Total Pages : 207 pages
Book Rating : 4.74/5 ( download)

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Download or read book The Industrial (Marketing) Revolution written by Jared R. Fabac and published by . This book was released on 2013-07 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industrial marketing sector-also known as business-to-business marketing- continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways don't work anymore, and it's time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you participate in the revolution. He also outlines the dire consequences that could befall the companies that cling to the ways of the past. In this guidebook, you'll learn how to - Transform your marketing for today's audience; - Get found by the buyers you target; - Convert more prospects in shorter time; - Put your lead generation efforts on autopilot New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods won't help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution.

Author : Deborah Nightingale
Publisher : AMACOM
ISBN 13 : 0814417108
Total Pages : 290 pages
Book Rating : 4.02/5 ( download)

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Download or read book Beyond the Lean Revolution written by Deborah Nightingale and published by AMACOM. This book was released on 2011-08-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most organizations’ change efforts focus solely on eliminating waste in specific departments. While this “lean paradigm” is a good place to start, true enterprise transformation goes much further. Based on years of research and implementation, Beyond the Lean Revolution provides a road map for achieving the kind of future-oriented results that enhance value to stakeholders. Authors Deborah Nightingale and Jayakanth help readers achieve this by asking them to address the big-picture questions like, What are the strategic objectives? How is the enterprise performing against those objectives? How should it be? Who are the stakeholders and what do they value? You’ll then learn to strategically position your responses to move toward an audacious vision for the future--one where every cog in the complex enterprise system of people, processes, and is successful. Illuminating examples will teach you how to ensure senior leadership remains committed, how to assess your enterprise’s current state, and how to analyze stakeholder values so you can plan for future growth. From inception to implementation and beyond, this book provides a holistic framework for bridging the gap from mere change--to genuine transformation.

Author : Ade Asefeso MCIPS MBA
Publisher : AA Global Sourcing Ltd
ISBN 13 : 1291379924
Total Pages : 85 pages
Book Rating : 4.21/5 ( download)

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Download or read book Lean Marketing written by Ade Asefeso MCIPS MBA and published by AA Global Sourcing Ltd. This book was released on 2013-04-08 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: The word Lean marketing has been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The Lean Marketing process is actually nothing new. The business tactics it employs are all well known and widely used. Despite this most businesses do not follow them in any particular order or manner. What makes Lean Marketing special is that it organizes its techniques in to a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from launching an unsuccessful business. The key aspects of lean marketing are: • Market Targeting • Validation • Minimum Viable Product • Goals • Improvement • Scale-ability This sounds like common sense, but how can you apply it to marketing? Find out more in this book.

Author : Paul R. Gamble
Publisher : Kogan Page Publishers
ISBN 13 : 9780749449803
Total Pages : 328 pages
Book Rating : 4.02/5 ( download)

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Download or read book Marketing Revolution! written by Paul R. Gamble and published by Kogan Page Publishers. This book was released on 2007 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.

Author : Mathew Sweezey
Publisher : Harvard Business Press
ISBN 13 : 1633694038
Total Pages : 178 pages
Book Rating : 4.33/5 ( download)

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Download or read book The Context Marketing Revolution written by Mathew Sweezey and published by Harvard Business Press. This book was released on 2020-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

Author : Bruce I. Newman
Publisher : University of Toronto Press
ISBN 13 : 144264799X
Total Pages : 218 pages
Book Rating : 4.92/5 ( download)

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Download or read book The Marketing Revolution in Politics written by Bruce I. Newman and published by University of Toronto Press. This book was released on 2016-01-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.

Author : Charles Sellers
Publisher : Oxford University Press
ISBN 13 : 0199762422
Total Pages : 511 pages
Book Rating : 4.22/5 ( download)

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Download or read book The Market Revolution written by Charles Sellers and published by Oxford University Press. This book was released on 1994-05-19 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Market Revolution, one of America's most distinguished historians offers a major reinterpretation of a pivotal moment in United States history. Based on impeccable scholarship and written with grace and style, this volume provides a sweeping political and social history of the entire period from the diplomacy of John Quincy Adams to the birth of Mormonism under Joseph Smith, from Jackson's slaughter of the Indians in Georgia and Florida to the Depression of 1819, and from the growth of women's rights to the spread of the temperance movement. Equally important, he offers a provocative new way of looking at this crucial period, showing how the boom that followed the War of 1812 ignited a generational conflict over the republic's destiny, a struggle that changed America dramatically. Sellers stresses throughout that democracy was born in tension with capitalism, not as its natural political expression, and he shows how the massive national resistance to commercial interests ultimately rallied around Andrew Jackson. An unusually comprehensive blend of social, economic, political, religious, and cultural history, this accessible work provides a challenging analysis of this period, with important implications for the study of American history as a whole. It will revolutionize thinking about Jacksonian America.