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Author :
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.78/5 ( download)
Download or read book A Handbook of Proven Marketing Strategies for Public Transit written by and published by . This book was released on 1999 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Transportation Research Board National Academy of Sciences
ISBN 13 : 9780309066020
Total Pages : 182 pages
Book Rating : 4.26/5 ( download)
Download or read book A Handbook of Proven Marketing Strategies for Public Transit written by and published by Transportation Research Board National Academy of Sciences. This book was released on 1999-01-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.61/5 ( download)
Download or read book Transit Marketing Management Handbook written by United States. Urban Mass Transportation Administration. Office of Transit Management and published by . This book was released on 1976 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Urban Mass Transportation Administration
Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.83/5 ( download)
Download or read book Transit Marketing Management Handbook written by United States. Urban Mass Transportation Administration and published by . This book was released on 1975 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Office of Transit Management
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.38/5 ( download)
Download or read book Transit Marketing Management Handbook written by United States. Office of Transit Management and published by . This book was released on 1975 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wirthlin Worldwide
Publisher : Transportation Research Board
ISBN 13 : 9780309066600
Total Pages : 380 pages
Book Rating : 4.03/5 ( download)
Download or read book Enhancing the Visibility and Image of Transit in the United States and Canada written by Wirthlin Worldwide and published by Transportation Research Board. This book was released on 2000 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report documents and presents how the image of transit can be strengthened by building on existing positive perceptions. The research provides a communications strategy to guide national, regional, and local efforts to enhance the image and visibility of transit in order to create a more positive and supportive environment.
Author : TranSystems Corporation
Publisher : Transportation Research Board
ISBN 13 : 0309098858
Total Pages : 137 pages
Book Rating : 4.54/5 ( download)
Download or read book Elements Needed to Create High Ridership Transit Systems written by TranSystems Corporation and published by Transportation Research Board. This book was released on 2007 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.
Author : Rebecca Elmore-Yalch
Publisher : Transportation Research Board
ISBN 13 : 9780309062688
Total Pages : 212 pages
Book Rating : 4.83/5 ( download)
Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Author : Bruce Schaller
Publisher : Transportation Research Board
ISBN 13 : 0309070023
Total Pages : 109 pages
Book Rating : 4.27/5 ( download)
Download or read book Transit Advertising Sales Agreements written by Bruce Schaller and published by Transportation Research Board. This book was released on 2004 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This synthesis will be of interest to transit agency staff responsible for advertising sales in their agencies. They can use this report to learn from the experiences of other transit agencies and to compare their experiences with those of others. The report documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.
Author : Carol A. Lewis
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.57/5 ( download)
Download or read book Reviewing, Analyzing and Updating Marketing Strategies to Increase Public Transit Ridership written by Carol A. Lewis and published by . This book was released on 2012 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
