A Fresh Wave Of Marketing

Author : Casey Gromer
Publisher :
ISBN 13 : 9781729123027
Total Pages : 105 pages
Book Rating : 4.23/5 ( download)

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Download or read book A Fresh Wave of Marketing written by Casey Gromer and published by . This book was released on 2018-10-28 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're a visionary entrepreneur, and the core of your business is making an impact on the world. Finding a better way. Making a difference. Shaking up the status quo. -But even though the visionary in you can solve all the world's problems on a cocktail napkin over coffee, when it comes to getting your business over that next big hump: --You are burning out trying to move the needle on your profit--You feel out of control and, instead of controlling your business, your business is controlling you--You have lost your brand message in translation--You change directions so quickly that your team can't keep up--You have a fear of letting go--You are still so deep in the day-to-day of your business that you never have time for family or things you enjoy-A Fresh Wave of Marketing takes a different approach. Discover the marketing strategies, systems, and processes you need to step out of the daily marketing burnout and into your role as visionary leader of your business.

Author : Hermawan Kartajaya
Publisher : Gramedia Pustaka Utama
ISBN 13 : 9792242392
Total Pages : 320 pages
Book Rating : 4.93/5 ( download)

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Download or read book NEW WAVE MARKETING written by Hermawan Kartajaya and published by Gramedia Pustaka Utama. This book was released on 2013-01-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook,Blog, Web 2.0, Wikipedia, Social Networking, Mobile Marketing, Experiential Marketing, Offline dan Online Community. Many-to-Many Marketing.Itulah istilah-istilah yang belakangan marak dalam bisnis ataupun marketing khususnya. Lanskap bisnis memang sudah dan sedang berubah dengan cepatnya sehingga memerlukan berbagai pendekatan baru untuk menyikapinya.Konsep-konsep marketing yang ada dalam buku-buku teks saat ini menjadi kurang relevan lagi di tengah gelombang perubahan yang utamanya dipicu oleh perkembangan teknologi internet dengan Web 2.0-nya serta perkembangan mobile technology.Pendekatan marketing yang bersifat vertikal, top-down, dan one-to-many akan digantikan oleh pendekatan yang bersifat horisontal, bottom-up, dan peer-to-peer serta many-to-many. Legacy Marketing akan digantikan oleh New Wave Marketing. Dengan pendekatan ini, pemasar bisa melakukan aktivitas low-budget high-impact marketing.The New Wave Marketing berintikan 12 Cs:1. Communitization2. Confirming3. Clarifying4. Coding5. Co-Creation6. Currency7. Communal Activation8. Conversation9. Commercialization10. Character11. Caring12. Collaboration

Author : Jason Loviglio
Publisher : Routledge
ISBN 13 : 1136446311
Total Pages : 234 pages
Book Rating : 4.13/5 ( download)

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Download or read book Radio's New Wave written by Jason Loviglio and published by Routledge. This book was released on 2013-06-19 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio’s New Wave explores the evolution of audio media and sound scholarship in the digital age. Extending and updating the focus of their widely acclaimed 2001 book The Radio Reader, Hilmes and Loviglio gather together innovative work by both established and rising scholars to explore the ways that radio has transformed in the digital environment. Contributors explore what sound looks like on screens, how digital listening moves us, new forms of sonic expression, radio’s convergence with mobile media, and the creative activities of old and new audiences. Even radio’s history has been altered by research made possible by digital and global convergence. Together, these twelve concise chapters chart the dissolution of radio’s boundaries and its expansion to include a wide-ranging universe of sound, visuals, tactile interfaces, and cultural roles, as radio rides the digital wave into its second century.

Author : Hayden Cox
Publisher : Simon and Schuster
ISBN 13 : 1925310612
Total Pages : 344 pages
Book Rating : 4.10/5 ( download)

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Download or read book New Wave Vision written by Hayden Cox and published by Simon and Schuster. This book was released on 2016-10-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'At only 33, Hayden Cox is one of the surf industry's most successful and innovative businessmen. He revolutionised design by creating the Hypto Krypto, an initially weird-looking surfboard that has become the biggest selling model in world surfing history' -- The Australian 'Hayden is like a hip quantum physicist. He buzzes with numbers, degrees, fibre weaves and parabolas' -- Surfing Magazine 'A young Australian inventor who has reshaped surfboard technology for the better' -- GQ Magazine This book is about creating something -- no matter your passion, age or industry. Behind every innovative product there is a creator, a vision and a story. New Wave Vision centres around Hayden Cox's story -- a young person in business who started his brand Haydenshapes at age 15, challenged an industry and, through passion, grit and enterprise, created a global bestselling surfboard brand known for innovative design and collaborations with the world's best. This book is experience driven and shares the realities, the lessons, the highs and the lows. It is not an overnight success story nor is it a how-to. It's a candid first-hand take on nearly two decades of building from ground up, innovation, surviving through challenges and backing yourself -- with insights and real experiences shared by some of the most influential names in the business world, from the co-founder of Google Maps to skater Tony Hawk, the founder Oakley, Aesop, and others.

Author : John Storey
Publisher : SAGE
ISBN 13 : 184920702X
Total Pages : 270 pages
Book Rating : 4.27/5 ( download)

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Download or read book New Wave Manufacturing Strategies written by John Storey and published by SAGE. This book was released on 1994-02-28 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decade, many companies have adopted new strategies for manufacturing, which have taken their competitiveness on to new planes. A whole array of initiatives, such as FMS, JIT, TQM, CIM, and MRP II, have been introduced. This book deals with the far-reaching significance of these new approaches - collectively labelled "new wave manufacturing". Considerable research evidence as well as practitioners′ own experiences make one crucial point time and time again. The organizational as well as the human resource management aspects of these new strategies are critical to their success or failure. The underlying theme which is tackled in this book, therefore, is to what extent do these new operational strategies require a matching set of organizational and HR strategies? By looking at the issues through the joint eyes of production and behavioural analysts, this book provides an unique introduction to the new developments in manufacturing as well as providing an up-to-date assessment of the organizational and H R dimensions to these methods. New Wave Manufacturing Strategies has a vision which goes beyond the "new technology"/advanced manufacturing technology discussions. The chapters have been written in a clear, accessible manner by leading experts from Europe, the USA and Australia as well as from the UK.

Author : Upinder Dhar
Publisher : Excel Books India
ISBN 13 : 9788174465870
Total Pages : 868 pages
Book Rating : 4.71/5 ( download)

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Download or read book New Age Marketing written by Upinder Dhar and published by Excel Books India. This book was released on 2008 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme of NICOM 2008 being held between January 9 to 11, 2008 is 'Strategies and Trends in Marketing: A New Economy Perspective'. The issues, challenges and dimensions of the emerging scenario are grouped into the following sub-themes. 'Marketing Information System' brings together scholarly contributions on Marketing Research and Analytics, Business Intelligence and Forecasting Tools, Data Mining in Marketing and Decision Support System, Knowledge Management and Environment Sensing for Marketing. The sub-theme 'Value Creation: New Paradigms' has deliberations on Marketing Innovations, Trends in Pricing Strategy, Diffusion of New Products and Marketing Mix Decisions. 'Value Delivery in Marketing' covers topics on Disintermediation, Re-intermediation, Managing Marketing Channels, Logistics and Technology and 3PL and 4PL. 'Managing Marketing Communication' looks at Managing Brands, Changing Face of Advertising, Marketing Communication on Internet, Managing Content and Blogging The New Marketing Tool. 'Marketing Metrics' gets together papers on measuring Performance, Expectations, Customer Satisfaction, Loyalty and Preferences, Awareness, Attitudes and Usage. 'Business Markets in New Economy' looks at Business Integration, Managing Suppliers, E-Marketplaces, Extended Organization and Managing Procurement. 'Marketing and Technology' debates on the issues in Process Automation, Enterprise Resource Planning, Customer Relationship Management, Managing Customer Data Bases, E-commerce and Technology, Customer Information Security, Retail and Technology and Managing Online Services. 'Interdisciplinary Studies' gives a platform for Cross Cultural Studies, Marketing of Financial Services, Marketing of Hospitality and Tourism, Marketing of Healthcare Services, Managing Services, Retail - the Changing Face and Ethical Issues in Marketing. This book is the result of publication of selected works out of over a hundred papers presented at the Conference. It is appropriately titled 'NEW AGE MARKETING: Emerging Realities'. It is divided into four parts in line with the theme and sub-themes of the Conference as follows: Part-A: Marketing and TechnologyPart-B: Value Creation and DeliveryPart-C: Changing Face of MarketingPart-D: Marketing Metrics

Author : Nathan Abrams
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501360396
Total Pages : 270 pages
Book Rating : 4.98/5 ( download)

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Download or read book New Wave, New Hollywood written by Nathan Abrams and published by Bloomsbury Publishing USA. This book was released on 2021-09-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a period of film history, The American New Wave (ordinarily understood as beginning in 1967 and ending in 1980) remains a preoccupation for scholars and audiences alike. In traditional accounts, it is considered to be bookended by two periods of conservatism, and viewed as a (brief) period of explosive creativity within the Hollywood system. From Bonnie and Clyde to Heaven's Gate, it produced films that continue to be watched, discussed, analysed and poured over. It has, however, also become rigidly defined as a cinema of director-auteurs who made a number of aesthetically and politically significant films. This has led to marginalization and exclusion of many important artists and filmmakers, as well as a temporal rigidity about what and who is considered part of the 'New Wave proper'. This collection seeks to reinvigorate debate around this area of film history. It also looks in part to demonstrate the legacy of aesthetic experimentation and political radicalism after 1980 as part of the 'legacy' of the New Wave. Thanks to important new work that questions received scholarly wisdom, reveals previously marginalised filmmakers (and the films they made), considers new genres, personnel, and films under the banner of 'New Wave, New Hollywood', and reevaluates the traditional approaches and perspectives on the films that have enjoyed most critical attention, New Wave, New Hollywood: Reassessment, Recovery, Legacy looks to begin a new discussion about Hollywood cinema after 1967.

Author : Richard Neupert
Publisher : Univ of Wisconsin Press
ISBN 13 : 0299217035
Total Pages : 442 pages
Book Rating : 4.37/5 ( download)

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Download or read book A History of the French New Wave Cinema written by Richard Neupert and published by Univ of Wisconsin Press. This book was released on 2007-04-20 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: The French New Wave cinema is arguably the most fascinating of all film movements, famous for its exuberance, daring, and avant-garde techniques. A History of the French New Wave Cinema offers a fresh look at the social, economic, and aesthetic mechanisms that shaped French film in the 1950s, as well as detailed studies of the most important New Wave movies of the late 1950s and early 1960s. Richard Neupert first tracks the precursors to New Wave cinema, showing how they provided blueprints for those who would follow. He then demonstrates that it was a core group of critics-turned-directors from the magazine Cahiers du Cinéma—especially François Truffaut, Claude Chabrol, and Jean-Luc Godard—who really revealed that filmmaking was changing forever. Later, their cohorts Eric Rohmer, Jacques Rivette, Jacques Doniol-Valcroze, and Pierre Kast continued in their own unique ways to expand the range and depth of the New Wave. In an exciting new chapter, Neupert explores the subgroup of French film practice known as the Left Bank Group, which included directors such as Alain Resnais and Agnès Varda. With the addition of this new material and an updated conclusion, Neupert presents a comprehensive review of the stunning variety of movies to come out of this important era in filmmaking.

Author : Theo Cateforis
Publisher : University of Michigan Press
ISBN 13 : 047202759X
Total Pages : 294 pages
Book Rating : 4.90/5 ( download)

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Download or read book Are We Not New Wave? written by Theo Cateforis and published by University of Michigan Press. This book was released on 2011-06-22 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Are We Not New Wave? is destined to become the definitive study of new wave music.” —Mark Spicer, coeditor of Sounding Out Pop New wave emerged at the turn of the 1980s as a pop music movement cast in the image of punk rock’s sneering demeanor, yet rendered more accessible and sophisticated. Artists such as the Cars, Devo, the Talking Heads, and the Human League leapt into the Top 40 with a novel sound that broke with the staid rock clichés of the 1970s and pointed the way to a more modern pop style. In Are We Not New Wave? Theo Cateforis provides the first musical and cultural history of the new wave movement, charting its rise out of mid-1970s punk to its ubiquitous early 1980s MTV presence and downfall in the mid-1980s. The book also explores the meanings behind the music’s distinctive traits—its characteristic whiteness and nervousness; its playful irony, electronic melodies, and crossover experimentations. Cateforis traces new wave’s modern sensibilities back to the space-age consumer culture of the late 1950s/early 1960s. Three decades after its rise and fall, new wave’s influence looms large over the contemporary pop scene, recycled and celebrated not only in reunion tours, VH1 nostalgia specials, and “80s night” dance clubs but in the music of artists as diverse as Rihanna, Lady Gaga, Miley Cyrus, and the Killers.

Author : Tom Morris
Publisher : Frame Publishers
ISBN 13 : 9492311240
Total Pages : 300 pages
Book Rating : 4.45/5 ( download)

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Download or read book New Wave Clay written by Tom Morris and published by Frame Publishers. This book was released on 2018 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Wave Clay unpicks the zeitgeist and aesthetic of an exciting discipline with intelligence, insight and indulgence. Against the backdrop of the digital age and shiny screens, a whole new generation of craftspeople, designers and artists are realizing the pleasure of working with clay and bringing a fresh perspective to the material. Today, there is a lively crossover between craft, design, sculpture and technology that is rethinking ceramics: what you can make with it, what it looks like and who makes it. New Wave Clay is a global survey of 55 imaginative ceramicists that are leading this craft revival. They include classically trained potters who create design-led pieces, product designers who use clay as a means of creative expression, as well as fine artists, architects, decorators, illustrators, sculptors and graphic designers. Their collective output goes far beyond pots into ceramic furniture, sculpture, murals, wall reliefs, small-scale architecture and 3D printing. The book is divided into four thematic sections and features special contributions from Edmund de Waal, Hella Jongerius, Grayson Perry, Martin Brudnizki and Sarah Griffin discussing craft, industry, ornament, decorating and collecting. New Wave Clay is an image-led, dynamic study of the exciting new generation jumpstarting this age-old art. Features - A 296-page survey of 55 international ceramicists who bridge the worlds of product design, interiors, fine art and luxury craftsmanship. - Four thematic chapters are accompanied by interviews and written contributions on the subject from designers, decorators and collectors. - Richly illustrated, New Wave Clay is an image-led, dynamic book that aims to demonstrate the contemporary condition of this age-old art. - Instead of focusing on traditional craft ware and functional pieces, this title focuses on the community of ceramicists who create design-led works.