Author : Thomas Gad
Publisher : Pearson Education
ISBN 13 : 9780273653684
Total Pages : 206 pages
Book Rating : 4.87/5 ( download)
Book Synopsis 4-D Branding by : Thomas Gad
Download or read book 4-D Branding written by Thomas Gad and published by Pearson Education. This book was released on 2001 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics - functional, social, mental and spiritual.