27 Powers Of Persuasion

Author : Chris St. Hilaire
Publisher : Penguin
ISBN 13 : 0735204594
Total Pages : 241 pages
Book Rating : 4.91/5 ( download)

DOWNLOAD NOW!

Download or read book 27 Powers of Persuasion written by Chris St. Hilaire and published by Penguin. This book was released on 2011-09-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politicians know: You can change a conversation by touching the other person's arm. Lawyers know: You don't ask a question unless you already have the answer. Marketers know: It's easiest to convince people of what they already believe. Reporters know: People hate silence. They fill it with stuff you can use. You may love them or hate them, but there is no denying that politicians, lawyers, marketers, and reporters are masters of persuasion. In 27 Powers of Persuasion, Chris St. Hilaire distills their knowledge into 27 tools that will empower you to persuade anyone of just about anything. As a message strategist for some of the most famous names in America, Chris St. Hilaire has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs. 27 Powers of Persuasion provides practical strategies that have helped St. Hilaire's clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to: Persuade people without browbeating them. Unite with your audience, not conquer them. Use language that lets people agree with you on their terms. Get people to see things your way and feel good about it. With provocative excerpts from courtroom testimony, behind-the- scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.

Author : Chris St. Hilaire
Publisher : Penguin
ISBN 13 : 1101442735
Total Pages : 132 pages
Book Rating : 4.39/5 ( download)

DOWNLOAD NOW!

Download or read book 27 Powers of Persuasion written by Chris St. Hilaire and published by Penguin. This book was released on 2010-09-07 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs. Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law-27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to: *Persuade people without browbeating them. *Unite with your audience, not conquer them. *Use language that lets people agree with you on their terms. *Get people to see things your way and feel good about it. With provocative excerpts from focus groups and courtroom testimony, behind-the-scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.

Author : Susan Weinschenk
Publisher : New Riders
ISBN 13 : 0133122352
Total Pages : 304 pages
Book Rating : 4.50/5 ( download)

DOWNLOAD NOW!

Download or read book How to Get People to Do Stuff written by Susan Weinschenk and published by New Riders. This book was released on 2013-03-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

Author : Robert Levine
Publisher : John Wiley & Sons
ISBN 13 : 0471763179
Total Pages : 294 pages
Book Rating : 4.78/5 ( download)

DOWNLOAD NOW!

Download or read book The Power of Persuasion written by Robert Levine and published by John Wiley & Sons. This book was released on 2006-01-23 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn." --Slashdot.org "If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in many realms of your life." --Philip Zimbardo former president, American Psychological Association

Author : Stephen C. Young
Publisher : Pearson UK
ISBN 13 : 1292135743
Total Pages : 289 pages
Book Rating : 4.48/5 ( download)

DOWNLOAD NOW!

Download or read book Brilliant Persuasion written by Stephen C. Young and published by Pearson UK. This book was released on 2016-11-17 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Noah J. Goldstein
Publisher : Simon and Schuster
ISBN 13 : 9781416571124
Total Pages : 288 pages
Book Rating : 4.24/5 ( download)

DOWNLOAD NOW!

Download or read book Yes! written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Author : Thomas A. Mauet
Publisher : Aspen Publishing
ISBN 13 : 154382532X
Total Pages : 884 pages
Book Rating : 4.29/5 ( download)

DOWNLOAD NOW!

Download or read book Trial Techniques and Trials written by Thomas A. Mauet and published by Aspen Publishing. This book was released on 2021-01-31 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trial Techniques and Trials, Eleventh Edition

Author : Elizabeth Kuhnke
Publisher : John Wiley & Sons
ISBN 13 : 0470747374
Total Pages : 402 pages
Book Rating : 4.77/5 ( download)

DOWNLOAD NOW!

Download or read book Persuasion and Influence For Dummies written by Elizabeth Kuhnke and published by John Wiley & Sons. This book was released on 2011-12-12 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes. Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence. Topics covered will include: The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions Finding a common ground and establishing a connection with your audience Capturing their attention and keeping them interested Putting yourself across convincingly Getting things done through others Identifying the type of person you're dealing with - and responding in an appropriate manner

Author : Roger Dawson
Publisher : Prentice Hall Press
ISBN 13 : 9780137993628
Total Pages : 0 pages
Book Rating : 4.25/5 ( download)

DOWNLOAD NOW!

Download or read book Secrets of Power Persuasion written by Roger Dawson and published by Prentice Hall Press. This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether the challenge is closing a sale or climbing the corporate ladder, the ability to get others to share one's viewpoint is essential to success. This motivational book now shows readers how to develop persuasive skills and techniques that will enable them to bring others into agreement with them, not through force of intimidation, but on their own.

Author : William G. Howell
Publisher : Princeton University Press
ISBN 13 : 0691102708
Total Pages : 262 pages
Book Rating : 4.02/5 ( download)

DOWNLOAD NOW!

Download or read book Power Without Persuasion written by William G. Howell and published by Princeton University Press. This book was released on 2003-07-28 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the early 1960s, scholarly thinking on the power of U.S. presidents has rested on these words: "Presidential power is the power to persuade." Power, in this formulation, is strictly about bargaining and convincing other political actors to do things the president cannot accomplish alone. Power without Persuasion argues otherwise. Focusing on presidents' ability to act unilaterally, William Howell provides the most theoretically substantial and far-reaching reevaluation of presidential power in many years. He argues that presidents regularly set public policies over vocal objections by Congress, interest groups, and the bureaucracy. Throughout U.S. history, going back to the Louisiana Purchase and the Emancipation Proclamation, presidents have set landmark policies on their own. More recently, Roosevelt interned Japanese Americans during World War II, Kennedy established the Peace Corps, Johnson got affirmative action underway, Reagan greatly expanded the president's powers of regulatory review, and Clinton extended protections to millions of acres of public lands. Since September 11, Bush has created a new cabinet post and constructed a parallel judicial system to try suspected terrorists. Howell not only presents numerous new empirical findings but goes well beyond the theoretical scope of previous studies. Drawing richly on game theory and the new institutionalism, he examines the political conditions under which presidents can change policy without congressional or judicial consent. Clearly written, Power without Persuasion asserts a compelling new formulation of presidential power, one whose implications will resound.