2024 Consumer Trend Insights

Author : Rando Kim (김난도)
Publisher : 미래의 창
ISBN 13 : 8959897213
Total Pages : 350 pages
Book Rating : 4.16/5 ( download)

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Download or read book 2024 CONSUMER TREND INSIGHTS written by Rando Kim (김난도) and published by 미래의 창. This book was released on 2023-11-19 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: 영어로 읽는 《트렌드 코리아 2024》 해마다 출간 즉시 종합 베스트셀러 1위를 차지하는 최고의 트렌드서, <트렌드 코리아> 시리즈를 영어로 만난다. K-Pop과 K-Food, K-Contents에 전 세계가 주목하는 가운데, 이제 K-Trend에 세계를 리드한다. 국내외 대기업 및 다국적 기업의 외국인 임원, 국내에 주재하고 있는 외국인 비즈니스맨과 언론사 특파원, 해외 투자자에게는 물론이고, 국내외 비즈니스 현장에서 활용할 수 있는 트렌디한 영어 표현에 목말라 하는 국내 영어 학습자들에게도 반가운 책이 될 것이다. 시간이 돈만큼 혹은 돈보다 희소해진 사회에서 시간을 가성비있게 사용하는 것은 무엇보다도 중요한 능력이 되었고, 분초를 다투는 속도의 시대를 가속하는 인공지능은 인간의 자리를 위협하며 인간의 실존적 문제를 제기한다. 하지만 그럼에도 인공지능이 생성한 결과물을 평가하고 채택하는 것은 궁극적으로 인간의 몫이다. 아무리 환상적인 그림을 인공지능이 그릴지라도, 그 마지막 터치는 인간에게 남겨져 있다. 2024년 청룡의 해, 용의 눈에 점을 찍는(화룡점정) 인간의 역할과 역량 담아냈다. 인공지능 대중화의 시대를 맞아 올해 영문판은 특별히 AI 번역의 도움을 받았으며 마지막으로 원어민의 감수를 거쳐 만들어졌다. AI가 아무리 뛰어나도 결국 사람의 손길이 필요하다는 걸 다시 한번 확인하는 과정이었다. 2024 에디션의 키워드, '화룡점정'의 살아 있는 사례라고 할 수 있다.

Author : C. Shaw
Publisher : Springer
ISBN 13 : 0230291775
Total Pages : 199 pages
Book Rating : 4.75/5 ( download)

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Download or read book Customer Experience written by C. Shaw and published by Springer. This book was released on 2010-09-09 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

Author : Jeanne Hopkins
Publisher : John Wiley & Sons
ISBN 13 : 1118239547
Total Pages : 260 pages
Book Rating : 4.44/5 ( download)

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Download or read book Go Mobile written by Jeanne Hopkins and published by John Wiley & Sons. This book was released on 2012-01-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

Author : Henry Mason
Publisher : John Wiley & Sons
ISBN 13 : 1119076323
Total Pages : 372 pages
Book Rating : 4.22/5 ( download)

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Download or read book Trend-Driven Innovation written by Henry Mason and published by John Wiley & Sons. This book was released on 2015-10-02 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.

Author : Martin Raymond
Publisher : Laurence King Publishing
ISBN 13 : 1786276615
Total Pages : 240 pages
Book Rating : 4.12/5 ( download)

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Download or read book The Trend Forecaster's Handbook written by Martin Raymond and published by Laurence King Publishing. This book was released on 2019-07-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.

Author : William Higham
Publisher : Kogan Page Publishers
ISBN 13 : 0749458437
Total Pages : 272 pages
Book Rating : 4.30/5 ( download)

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Download or read book The Next Big Thing written by William Higham and published by Kogan Page Publishers. This book was released on 2009-09-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between corporate success and failure, as trends affect every sector and every market. The success or failure of global brands from Dove to Apple, McDonalds to Coca Cola is increasingly recognised as being trend-driven. For companies to survive, they will need to understand how to take advantage of these changes, rather than just react to them. The Next Big Thing reveals how trends work, how to spot them, and then how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable you to anticipate, prepare for and benefit from trends.

Author : Henry Mason
Publisher : John Wiley & Sons
ISBN 13 : 1119076315
Total Pages : 372 pages
Book Rating : 4.15/5 ( download)

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Download or read book Trend-Driven Innovation written by Henry Mason and published by John Wiley & Sons. This book was released on 2015-10-05 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.

Author : Jeremy Gutsche
Publisher : Avery
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.20/5 ( download)

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Download or read book Exploiting Chaos written by Jeremy Gutsche and published by Avery. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate. Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLOITING CHAOS is the ultimate business survival guide for all those looking to change the world. Topics include: SPARKING A REVOLUTION, TREND: HUNTING, ADAPTIVE INNOVATION and INFECTIOUS MESSAGING.

Author : Arwin van Buuren
Publisher : Routledge
ISBN 13 : 131770228X
Total Pages : 215 pages
Book Rating : 4.83/5 ( download)

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Download or read book Action Research for Climate Change Adaptation written by Arwin van Buuren and published by Routledge. This book was released on 2014-12-17 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governments all over the world are struggling with the question of how to adapt to climate change. They need information not only about the issue and its possible consequences, but also about feasible governance strategies and instruments to combat it. At the same time, scientists from different social disciplines are trying to understand the dynamics and peculiarities of the governance of climate change adaptation. This book demonstrates how action-oriented research methods can be used to satisfy the need for both policy-relevant information and scientific knowledge. Bringing together eight case studies that show inspiring practices of action research from around the world, including Australia, Denmark, Vietnam and the Netherlands, the book covers a rich variety of action-research applications, running from participatory observation to serious games and role-playing exercises. It explores many adaptation challenges, from flood-risk safety to heat stress and freshwater availability, and draws out valuable lessons about the conditions that make action research successful, demonstrating how scientific and academic knowledge can be used in a practical context to reach useful and applicable insights. The book will be of interest to scholars and students of climate change, environmental policy, politics and governance.

Author : Bernd Schmitt
Publisher : Now Publishers Inc
ISBN 13 : 1601984529
Total Pages : 73 pages
Book Rating : 4.24/5 ( download)

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Download or read book Experience Marketing written by Bernd Schmitt and published by Now Publishers Inc. This book was released on 2011 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task for consumer research, but consumer and marketing research on experience is still emerging. Experience Marketing reviews and discusses experience research conducted in various disciplines and in sub-disciplines of marketing. The author begins with an exploration of the experience concept itself. What do we mean by "experience"? What are consumer experiences? How are they different from other established constructs in our field? Next, this monograph reviews the key concepts of experience marketing and provides empirical research findings that shed light on consumer insights on experiences. It also examines the strategic management and marketing literature on customer experience and the practical frameworks for managing experiences. Finally, it explores an exciting emerging area of research-the interface of consumer experience and happiness.