100 Ways To Create A Great Ad

Author : Tim Collins
Publisher : Laurence King Publishing
ISBN 13 : 1780678878
Total Pages : 525 pages
Book Rating : 4.70/5 ( download)

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Download or read book 100 Ways to Create a Great Ad written by Tim Collins and published by Laurence King Publishing. This book was released on 2014-08-11 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

Author : Steve Chandler
Publisher : Robert Reed Pub
ISBN 13 : 9781931741781
Total Pages : 306 pages
Book Rating : 4.86/5 ( download)

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Download or read book 100 Ways to Create Wealth written by Steve Chandler and published by Robert Reed Pub. This book was released on 2007-06-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Already being hailed as The modern reader's Think and Grow Rich! in this lively, funny, penetrating book, Chandler and co-author Sam Beckford follow on the heels of Chandler's previous international bestsellers 100 Ways to Motivate Yourself and 100 Ways to Motivate Others. These 100 eye-opening ways to create wealth are drawn from the author's successful careers, with many touching personal stories as well as stories and examples from the hundreds of clients these master coaches have advised. This book is chock full of ways to make money, deepen life's pleasure, increase personal wage-earning power and start fresh entrepreneurial ideas right at home. Written for the age of the home-business entrepreneur, the book appeals to everyone from company CEOs, to life coaches, to stay at home moms, to internet fans to people who are simply thinking of converting that hobby into wealth. This is the deepest and most penetrating study yet of the psychology of prosperity, and the action steps necessary to produce wealth.

Author : Bella Martin
Publisher :
ISBN 13 : 1592537561
Total Pages : 210 pages
Book Rating : 4.63/5 ( download)

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Download or read book Universal Methods of Design written by Bella Martin and published by . This book was released on 2012-02 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills "Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: - Dismantles the myth that user research methods are complicated, expensive, and time-consuming - Creates a shared meaning for cross-disciplinary design teams - Illustrates methods with compelling visualizations and case studies - Characterizes each method at a glance - Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.

Author : Peter Cope
Publisher : David and Charles
ISBN 13 : 1446360997
Total Pages : 409 pages
Book Rating : 4.96/5 ( download)

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Download or read book 100 Ways to Make Good Photos Great written by Peter Cope and published by David and Charles. This book was released on 2013-06-17 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, accessible guide to turning your good photographs into great ones whether you are shooting on the latest digital SLR or a camera phone. Discover one hundred simple and fun ways to improve your photographs both in-camera and through post-processing image manipulation. Every key photographic genre is covered, from perfect portraits and the great outdoors, to travel photos and shooting at night. Filled with inspirational examples of great photographs compared against the more average images, with easy-to-follow techniques for how you can achieve the same results. Whether you are an aspirational amateur wanting to make your photographs even better, or an enthusiastic beginner who just wants to produce more satisfying results, 100 Ways to Make Good Photographs Great will provide you with useful professional tips and techniques to take your photography to the next level.

Author : Gary Provost
Publisher : Penguin
ISBN 13 : 1984805614
Total Pages : 176 pages
Book Rating : 4.14/5 ( download)

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Download or read book 100 Ways to Improve Your Writing (Updated) written by Gary Provost and published by Penguin. This book was released on 2019-05-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic text on writing well, now refreshed and updated—an essential text for writers of all ages. This is the one guide that anyone who writes—whether student, businessperson, or professional writer—should keep on his or her desk. Filled with professional tips and a wealth of instructive examples, 100 Ways to Improve Your Writing can help solve any writing problem. In this compact, easy-to-use volume you'll find the eternal building blocks of good writing—from grammar and punctuation to topic sentences—as well as advice on challenges such as writer's block and creating a strong title. It is a must-have resource—perfect for reading cover to cover, or just for keeping on hand for instant reference—now updated and refreshed for the first time.

Author : Steve Chandler
Publisher : ReadHowYouWant.com
ISBN 13 : 1427094012
Total Pages : 306 pages
Book Rating : 4.18/5 ( download)

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Download or read book 100 Ways to Motivate Yourself written by Steve Chandler and published by ReadHowYouWant.com. This book was released on 2008 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motivational speaker Chandler highlights 100 proven methods to positively change the way people think and act, methods based on feedback from the corporate and public seminar attendees he speaks to each year.

Author : Roger Dooley
Publisher : John Wiley & Sons
ISBN 13 : 1118175948
Total Pages : 308 pages
Book Rating : 4.41/5 ( download)

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Download or read book Brainfluence written by Roger Dooley and published by John Wiley & Sons. This book was released on 2011-10-21 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Author : Julian Lewis Watkins
Publisher : Courier Corporation
ISBN 13 : 0486205401
Total Pages : 266 pages
Book Rating : 4.03/5 ( download)

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Download or read book The 100 Greatest Advertisements written by Julian Lewis Watkins and published by Courier Corporation. This book was released on 1959-01-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.

Author : Adams Media
Publisher : Simon and Schuster
ISBN 13 : 1507215142
Total Pages : 182 pages
Book Rating : 4.42/5 ( download)

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Download or read book 100 Ways to Happy written by Adams Media and published by Simon and Schuster. This book was released on 2021-01-19 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brighten your day and bring happiness to your life with these 100 simple activities and exercises to find joy whenever you need it most. Finding happiness when times are tough can be difficult, but it is possible—all you need to do is practice and find the right tools that work for you! In 100 Ways to Happy, you will discover 100 activities, quotes, thought exercises, and more to bring happiness to your life whenever you need it most. From creating a vision board to partaking in joyful meditation, this beautiful and practical guide has a method for everyone to try. Never let life get you down again with these simple, effective ways to live more joyfully.

Author : Lisa Gerry
Publisher : National Geographic Books
ISBN 13 : 1426329970
Total Pages : 260 pages
Book Rating : 4.75/5 ( download)

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Download or read book 100 Ways to Make the World Better! written by Lisa Gerry and published by National Geographic Books. This book was released on 2018 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In keeping with the Nat Geo Kids mission, this uplifting book is full of practical, positive, and powerful ideas that every kid can consider, from simple acts of kindness to creative adventures to good-for-the-planet projects. Full color.