100 Visual Ideas 1000 Great Ads

Author : Joe La Pompe
Publisher : Gestalten Verlag
ISBN 13 : 9783899554625
Total Pages : 224 pages
Book Rating : 4.20/5 ( download)

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Download or read book 100 Visual Ideas, 1000 Great Ads written by Joe La Pompe and published by Gestalten Verlag. This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.

Author : Tim Collins
Publisher : Laurence King Publishing
ISBN 13 : 1780678878
Total Pages : 525 pages
Book Rating : 4.70/5 ( download)

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Download or read book 100 Ways to Create a Great Ad written by Tim Collins and published by Laurence King Publishing. This book was released on 2014-08-11 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

Author : John Ingledew
Publisher : Laurence King Publishing
ISBN 13 : 1780674902
Total Pages : 541 pages
Book Rating : 4.02/5 ( download)

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Download or read book The A-Z of Visual Ideas written by John Ingledew and published by Laurence King Publishing. This book was released on 2011-10-10 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: The A–Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader’s creativity. Using a dynamic and easy-to-understand A–Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible ‘tool kit’ of inspiration. Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.

Author : Mario Pricken
Publisher :
ISBN 13 : 9780500284766
Total Pages : 263 pages
Book Rating : 4.68/5 ( download)

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Download or read book Creative Advertising written by Mario Pricken and published by . This book was released on 2004 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.

Author : Simon Veksner
Publisher :
ISBN 13 : 9781780675565
Total Pages : 0 pages
Book Rating : 4.69/5 ( download)

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Download or read book 100 Ideas that Changed Advertising written by Simon Veksner and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast-moving business.Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that have shaped the industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics.Illustrated with hundreds of examples of adverts and explaining their power to grab our attention, the book is an absorbing guide to a turbulent industry.

Author : Matteo Cossu
Publisher : Rockport Publishers
ISBN 13 : 1616736739
Total Pages : 320 pages
Book Rating : 4.36/5 ( download)

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Download or read book 1000 Ideas by 100 Graphic Designers written by Matteo Cossu and published by Rockport Publishers. This book was released on 2009-11-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1000 Ideas by 100 Graphic Designers showcases work from a selection of today’s best designers while providing precious tips to the graphic design enthusiast. The book delivers a behind-the-scenes depiction of every project, providing a virtual instruction manual to the finished project and its creative, productive, and organizational framework. The 1000 suggestions vary in form and function, from the theoretical to the practical, giving insights on new materials, techniques, and tools.

Author :
Publisher :
ISBN 13 :
Total Pages : 1144 pages
Book Rating : 4.47/5 ( download)

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Download or read book Learning written by and published by . This book was released on 1977 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1040 pages
Book Rating : 4.47/5 ( download)

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Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1973 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 1010 pages
Book Rating : 4.45/5 ( download)

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Download or read book Associated Advertising written by and published by . This book was released on 1920 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Stephen Baker
Publisher : McGraw-Hill Companies
ISBN 13 : 9780070033535
Total Pages : 294 pages
Book Rating : 4.36/5 ( download)

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Download or read book Systematic Approach to Advertising Creativity written by Stephen Baker and published by McGraw-Hill Companies. This book was released on 1983 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: