100 New Greatest Corporate Ads

Author : Fred C. Poppe
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.03/5 ( download)

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Download or read book 100 New Greatest Corporate Ads written by Fred C. Poppe and published by . This book was released on 1993-04-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the prestigious G. D. Crain Award, elected to the Advertising Hall of Fame, Fred Poppe presents a stimulating collection of top corporate ads chosen for their pulling power, sales, readership, attitudinal change and praise. Each ad is accompanied by an industry insider's analysis of why it worked. Also contains a complete introduction to corporate advertising including a history of the field plus tips for creating outstanding ads.

Author : Julian Watkins
Publisher : Courier Corporation
ISBN 13 : 0486144089
Total Pages : 256 pages
Book Rating : 4.85/5 ( download)

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Download or read book The 100 Greatest Advertisements 1852-1958 written by Julian Watkins and published by Courier Corporation. This book was released on 2012-11-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.

Author : Fred C. Poppe
Publisher : Van Nostrand Reinhold Company
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.16/5 ( download)

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Download or read book The 100 Greatest Corporate and Industrial Ads written by Fred C. Poppe and published by Van Nostrand Reinhold Company. This book was released on 1983 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Julian Lewis Watkins
Publisher :
ISBN 13 :
Total Pages : 233 pages
Book Rating : 4.79/5 ( download)

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Download or read book The 100 Greatest Advertisements written by Julian Lewis Watkins and published by . This book was released on 1971 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Bernice Kanner
Publisher : Crown
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.74/5 ( download)

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Download or read book The 100 Best TV Commercials-- and why They Worked written by Bernice Kanner and published by Crown. This book was released on 1999 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who cares about commercials? All of us, that's who. The television commercial has become a part of the American narrative, as important a signifier of our times as a great work of literature or a blockbuster motion picture. Indeed, we often care more about the commercials than we do about the programming itself (ask any Super Bowl aficionado). The ad is art . . . and some of the art is brilliant. The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. Their choices represent the very best that the advertising world has to offer. Together, they portray a half century of human hopes, wishes, and dreams. Bernice Kanner, whose "On Madison Avenue" column in New York magazine was required reading for more than a decade, has taken each of these small masterpieces and analyzed what made them work, why they so successfully moved us, and how they broke through the clutter to become a part of the cultural landscape. From the Marlboro Man to the Energizer Bunny, The 100 Best TV Commercials provides a hundred important lessons in how we communicate and persuade today. It is vital reading for those who create our commercial culture . . . and those who live in it.

Author : Mark Robinson
Publisher :
ISBN 13 : 9780007111237
Total Pages : 0 pages
Book Rating : 4.31/5 ( download)

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Download or read book Sunday Times 100 Greatest TV Ads written by Mark Robinson and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the age of 35 it is estimated that the average person has seen 150,000 TV commercials, around 75,000 minutes - or two months of our lives - spent watching commercials!

Author : Julian Lewis Watkins
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.31/5 ( download)

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Download or read book The 100 greatest advertisements written by Julian Lewis Watkins and published by . This book was released on 1959 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Julian Watkins
Publisher :
ISBN 13 : 9781213805569
Total Pages : 0 pages
Book Rating : 4.62/5 ( download)

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Download or read book 100 Greatest Advertisements 1852-1958 written by Julian Watkins and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 736 pages
Book Rating : 4.67/5 ( download)

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Download or read book Fourth Estate written by and published by . This book was released on 1927 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Standard and Poor's Corporation
Publisher :
ISBN 13 :
Total Pages : 2470 pages
Book Rating : 4.39/5 ( download)

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Download or read book Standard Corporation Descriptions written by Standard and Poor's Corporation and published by . This book was released on 1940 with total page 2470 pages. Available in PDF, EPUB and Kindle. Book excerpt: