10 Ways To Screw Up An Ad Campaign

Author : Barry H Cohen
Publisher : Simon and Schuster
ISBN 13 : 1507209304
Total Pages : 272 pages
Book Rating : 4.01/5 ( download)

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Download or read book 10 Ways To Screw Up An Ad Campaign written by Barry H Cohen and published by Simon and Schuster. This book was released on 2018-05-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: 10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.

Author : Barry H Cohen
Publisher : Simon and Schuster
ISBN 13 : 1440512914
Total Pages : 272 pages
Book Rating : 4.19/5 ( download)

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Download or read book Start-Up Smarts written by Barry H Cohen and published by Simon and Schuster. This book was released on 2009-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?" --Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency "Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality." --Dr. Jeffrey Magee, Publisher, Performance Magazine To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to: Create a Flexible Business Plan Find Out What Your Customers Really Want Capitalize on the Right Trends Hire the Best People Choose the Most Lucrative Partners Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!

Author : Bonnie Vent
Publisher : Genesis Creations Ent.
ISBN 13 : 145360250X
Total Pages : 161 pages
Book Rating : 4.08/5 ( download)

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Download or read book Publish Your Book Fast with Maximum Profits On - Amazon, Barnes and Noble and More written by Bonnie Vent and published by Genesis Creations Ent.. This book was released on 2010-08-18 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step by Step Instructions on publishing your book on Amazon, Barnes and Noble and more. Learn how to put your book into all the most popular digital formats and eReaders as well as print as a paperback, without a publisher, literary agent and the large upfront costs of current self publishing methods. Keep more of the profits than with traditional outdated methods. Also includes full step by step instructions on setting up a website in order to sell your books. How to gain publicity with tips from the pros. Putting Google Ads on your website, and Amazon's affiliate program. Follow the instructions in this book and you will have a home based business as an author, with the potential of other sources of income as a speaker, expert, consultant, etc. You are in control.

Author : Todd A. Smith
Publisher : AuthorHouse
ISBN 13 : 1449029183
Total Pages : 174 pages
Book Rating : 4.80/5 ( download)

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Download or read book I Pledge Allegiance written by Todd A. Smith and published by AuthorHouse. This book was released on 2009-09 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: I Pledge Allegiance is a thought provoking novel with a strong moral message. The story sheds light on the hundreds of thousands of forgotten former soldiers that have sacrificed for our country, only to find themselves falling through the cracks of the system. The novel traces the life of one of the many veterans that have become homeless.

Author : Walter Townes
Publisher : Author House
ISBN 13 : 1468524119
Total Pages : 360 pages
Book Rating : 4.16/5 ( download)

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Download or read book Comin' Home written by Walter Townes and published by Author House. This book was released on 2012-01-18 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born and raised in the projects of Newark, NJ, Willie Joe Cunningham aspires to become a professional basketball player. Surrounded by everything from race riots to drug and alcohol abuse, Willie Joe manages to rise above his humble beginnings. Guided early by a few caring mentors, he now has to confront the issues of race and politics. After qualifying for a spot on a professional basketball team, he suffers an inury and a career setback. Willie Joe overcomes his injury, marries his college sweetheart and becomes a successful college basketball coach. He settles in suburbia. His perfect world is unsettled by the appearance of a former teammate, who implores him to come home andhelp the youth of his native city of Newark. Torn between two worlds, he finds major obstacles that include a wanting wife and an even more wanting ex-lover. Willie Joe's story concerns the search for one's own moral compass. It is everyone's story, regardless of his or her circumstances.

Author : Nader H. Asgary
Publisher : Routledge
ISBN 13 : 0429537239
Total Pages : 359 pages
Book Rating : 4.33/5 ( download)

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Download or read book Entrepreneurship, Innovation and Sustainable Growth written by Nader H. Asgary and published by Routledge. This book was released on 2019-10-30 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first to provide the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Questions and exercises are presented throughout in order to encourage discussion and problem-solving. A quick summary of the important concepts and definitions are also provided. Keeping practicality as the book’s core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book’s core concepts.

Author : Gini Dietrich
Publisher : Que Publishing
ISBN 13 : 0132939541
Total Pages : 265 pages
Book Rating : 4.46/5 ( download)

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Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers

Author :
Publisher :
ISBN 13 :
Total Pages : 1132 pages
Book Rating : 4.18/5 ( download)

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Download or read book American Book Publishing Record written by and published by . This book was released on 2005 with total page 1132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Graham Thomas
Publisher : SAGUS
ISBN 13 : 1911489623
Total Pages : 759 pages
Book Rating : 4.27/5 ( download)

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Download or read book The Biggest and Best written by Graham Thomas and published by SAGUS. This book was released on 2022-12-09 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an updated version of the first volume of a seven volume, comprehensive examination of the history of advertising that covers its early origins through until the 21st century. Books on the history of advertising are few and far between, and none encompass a global view. More critically, few look closely at the advertising industry's product: its creative work and how this has evolved - particularly over the last 150 years or so. Add to this that the author worked in the business around the world, on some of the biggest advertisers and at the pinnacle of creative excellence, and this too defines the uniqueness of this series. There has been a deliberate attempt to capture what it was truly like to work in the business beyond just the anecdote laden, rose-tinted memories that abound. Volume One looks at the early origins of advertising, its genesis in the 18th century, and how it flourished in the 20th century. Much of what is covered has not been looked at before in any depth, and certainly not by creating a coherent picture of the business and the reality lying behind the way the advertising was both influential and influenced.

Author : United States. Congress. House. Select Committee on Small Business
Publisher :
ISBN 13 :
Total Pages : 1758 pages
Book Rating : 4.52/5 ( download)

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Download or read book Hearings, Reports and Prints of the House Select Committee on Small Business written by United States. Congress. House. Select Committee on Small Business and published by . This book was released on 1966 with total page 1758 pages. Available in PDF, EPUB and Kindle. Book excerpt: